Description: Aiming Big With Small Cars : Emergence of a Lead Market in India, Paperback by Tiwari, Rajnish; Herstatt, Cornelius, ISBN 3319345222, ISBN-13 9783319345222, Brand New, Free shipping in the US This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.
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Book Title: Aiming Big with Small Cars : Emergence of a Lead Market in India
Number of Pages: Xxvii, 229 Pages
Language: English
Publisher: Springer International Publishing A&G
Publication Year: 2016
Topic: Industries / Automobile Industry, Globalization, Development / Economic Development, Management
Illustrator: Yes
Genre: Business & Economics
Item Weight: 140.6 Oz
Item Length: 9.3 in
Author: Rajnish Tiwari, Cornelius Herstatt
Item Width: 6.1 in
Book Series: India Studies in Business and Economics Ser.
Format: Trade Paperback
