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Contemporary Advertising by Courtland L. Bovée and William F. Arens, Fourth Ed

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Location: Chesterland, Ohio

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Contemporary Advertising by Courtland L. Bovée and William F. Arens, Fourth EdContemporary Advertising by Courtland L. Bovée and William F. Arens, Fourth EdContemporary Advertising by Courtland L. Bovée and William F. Arens, Fourth Ed

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Seller

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Educational Level: Adult & Further Education

Level: Business

Number of Pages: 808 Pages

Language: English

Publication Name: Contemporary Advertising

Publisher: McGraw-Hill Higher Education

Publication Year: 1991

Subject: Advertising & Promotion

Type: Textbook

Item Weight: 66.1 Oz

Author: Courtland L. Bovée, William F. Arens

Subject Area: Business & Economics

Series: The Irwin Series in Marketing

Format: Hardcover

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