Description: This textbook, titled "Contemporary Advertising" and part of the Irwin Series in Marketing, is a valuable resource for anyone interested in the subject of advertising. Written by Courtland L. Bove and William F. Arens, it covers the topic comprehensively and includes a wide range of insights and examples from the industry. Published in 1986 by McGraw-Hill Higher Education, this hardcover book has 696 pages and weighs 4.05 pounds. It is a great addition to any marketing or advertising library, and is suitable for use in educational settings as well as for professionals in the field. Get your copy today!
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Location: Las Vegas, Nevada
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Publication Year: 1986
Book Title: Contemporary advertising (The Irwin series in marketing)
ISBN-10: 0256033021
Item Weight: 4.05 pounds
Subject: Advertising
Number of Pages: 696
Author: Courtland L. Bovée, William F. Arens
Publication Name: Contemporary Advertising
Format: Hardcover
Language: English
Publisher: McGraw-Hill Higher Education
Series: The Irwin Series in Marketing
Type: Textbook
