Description: Emotional Branding : The New Paradigm for Connecting Brands to People, Paperback by Gobe, Marc, ISBN 1581156723, ISBN-13 9781581156720, Used Good Condition, Free shipping in the US A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ideologies and analyzes how new web technologies are revolutionizing business, commerce and management. Original.
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Book Title: Emotional Branding : The New Paradigm for Connecting Brands to Pe
Author: Gobe, Marc
Language: english
