Description: Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Price: 64.95 USD
Location: Grove City, Ohio
End Time: 2024-12-13T23:18:37.000Z
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Restocking Fee: No
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
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Subject Area: Marketing
Series: 6th
Educational Level: Adult & Further Education
Subject: Marketing, Tourism
Level: Business
Item Length: 10.9in.
Item Height: 1.1in.
Item Width: 8.5in.
Author: ph.D. Makens James, Philip Kotler, John T. Bowen
Publication Name: Marketing for Hospitality and Tourism
Format: Hardcover
Language: English
Publisher: Prentice Hall PTR
Publication Year: 2013
Type: Textbook
Item Weight: 54.9 Oz
Number of Pages: 704 Pages
