Description: Marketing Tourism and Hospitality : Concepts and Cases, Paperback by George, Richard, ISBN 3030641104, ISBN-13 9783030641108, Brand New, Free shipping in the US
This textbook explores the fundamental principles of marketing applied to tourism and hospitality businesses, placing special emphasis on SMEs in the international tourism industry. It includes examples from a wide range of destinations, from emerging markets to high-income countries. Taking a comprehensive approach, th covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and and social media marketing. Practical in focus, it gives students the tools, techniques, and underlying theory required to design and implement successful tourism marketing plans.
Chapters contain in-depth case studies, including companies like Marine Dynamics Shark Tours (South Africa), Reality Tours & Travel (Mumbai, India), and Makeover Tours (Turkey). Thematic case studies include 'Halal Tourism in Southeast Asia’, and 'Marketing and Branding Rwanda’. These illustrate key concepts and theory, with definitions, key summaries, and discussion questions providing further insights. This textbook is ideal for undergraduate and postgraduate students looking for a comprehensive text with a practical orientation.
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Book Title: Marketing Tourism and Hospitality : concepts and Cases
Number of Pages: Xxiii, 500 Pages
Language: English
Publisher: Springer International Publishing A&G
Topic: Marketing / General, Earth Sciences / Geography, Industries / Hospitality, Travel & Tourism, Management
Publication Year: 2021
Illustrator: Yes
Genre: Science, Business & Economics
Item Weight: 34.8 Oz
Author: Richard George
Item Length: 10 in
Item Width: 7 in
Format: Trade Paperback
