New Chameleons : How to Connect With Consumers Who Defy Categorization, Hardc...

Description: New Chameleons : How to Connect With Consumers Who Defy Categorization, Hardcover by Solomon, Michael R., ISBN 1398600067, ISBN-13 9781398600065, Like New Used, Free shipping in the US Reach the modern consumer who defies categorization and who expects brands to map to their unique habits, preferences and expectations.

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Book Title: New Chameleons : How to Connect With Consumers Who Defy Categoriz

Number of Pages: 296 Pages

Language: English

Publication Name: New Chameleons : How to Connect with Consumers Who Defy Categorization

Publisher: Kogan Page, The Limited

Item Height: 0.9 in

Subject: Consumer Behavior, E-Commerce / Internet Marketing, Commerce, Marketing / Research

Publication Year: 2021

Type: Textbook

Item Weight: 25 Oz

Author: Michael R. Solomon

Item Length: 9.4 in

Subject Area: Business & Economics

Item Width: 6.5 in

Format: Hardcover