Description: Further DetailsTitle: Marketing in Food, Hospitality, Tourism and EventsCondition: NewSubtitle: A Critical ApproachISBN-10: 1906884528EAN: 9781906884529ISBN: 9781906884529Publisher: Goodfellow Publishers LimitedFormat: HardbackRelease Date: 05/31/2012Description: Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.Language: EnglishCountry/Region of Manufacture: GBItem Height: 246mmItem Length: 189mmAuthor: Richard Tresidder, Craig HirstGenre: Business & FinanceRelease Year: 2012 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Marketing in Food, Hospitality, Tourism and Events
Title: Marketing in Food, Hospitality, Tourism and Events
Subtitle: A Critical Approach
ISBN-10: 1906884528
EAN: 9781906884529
ISBN: 9781906884529
Release Date: 05/31/2012
Release Year: 2012
Country/Region of Manufacture: GB
Item Height: 246mm
Genre: Business & Finance
Number of Pages: 256 Pages
Publication Name: Marketing in Food, Hospitality, Tourism and events : a Critical Approach
Language: English
Publisher: Goodfellow Publishers, The Limited
Publication Year: 2012
Subject: Marketing / General, Industries / Hospitality, Travel & Tourism, Industries / Food Industry, Advertising & Promotion
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.7 in
Author: Richard Tresidder, Craig Hirst
Item Width: 7.4 in
Format: Hardcover
