The 22 Immutable Laws Of Marketing by Al Ries, Jack Trout 1994 Paperback New

Description: The 22 Immutable Laws Of MarketingBy Al Ries, Jack Trout Al Ries and Jack Trout are two renowned marketing strategists who have combined their over 40 years of marketing expertise to identify the definitive rules that govern the world of marketing. In their book, they provide a wide-ranging historical overview and offer innovative techniques for the international marketplace. They examine both successful and failed marketing campaigns, analyze why some good ideas didn't meet expectations, and provide their own insights on what could have worked better.Al Ries, a legendary branding strategist and bestselling author, is widely recognized as the originator of the concept of Positioning. In 1972, he co-authored a three-part series of articles in Advertising Age magazine that declared the arrival of the Positioning Era. This concept revolutionized the way people viewed advertising and marketing. While marketing was traditionally seen as communication, Ries argued that successful brands are those that find an open hole in the consumer's mind and become the first to fill it with their brand name.Since 1994, Al Ries has been running Ries & Ries, a consulting firm he co-founded with his daughter Laura Ries. Together, they have consulted with Fortune 500 companies on brand strategy and have authored five bestselling books on marketing. Their expertise has taken them to over 60 countries, where they have taught the fundamental principles of marketing.The concept of positioning remains relevant today, as highlighted by Advertising Age magazine when they ranked it as the 56th most important ad moment in the last 75 years. The magazine noted that the concept continues to hold its own in today's marketing landscape. Al Ries continues to contribute to the marketing industry through his monthly column on AdAge.com and appearances on RiesReport.com.Jack Trout, the president of Trout & Partners, is a marketing expert who has made significant contributions to the field in the last 20 years. He is the author or coauthor of numerous bestselling books and is credited with introducing fresh ideas to marketing. His concept of "positioning" has become the world's number-one business strategy.Trout & Partners is a global marketing firm with offices in 14 countries. Jack Trout's ideas and strategies have been widely adopted by companies around the world. His expertise has helped businesses effectively position their brands in the market.The book, co-authored by Al Ries and Jack Trout, is available in paperback format. It has an ISBN-13 number of 9781861976109 and is published by Profile Books Ltd. The book has a total of 1861976100 pages and falls under the non-fiction category. It is written in English and is intended for young adults and adults. The book primarily focuses on analysis, strategy, and reference in the field of marketing. While the intended audience is the United Kingdom, the principles and insights shared in the book can be applied globally.In conclusion, Al Ries and Jack Trout's book offers valuable insights into the world of marketing. Their extensive experience and expertise make them credible sources in the field. By examining successful and failed marketing campaigns, they provide readers with practical knowledge and innovative techniques for the international marketplace. Their concept of positioning, introduced by Al Ries, continues to be relevant and widely adopted by businesses worldwide. Together, Ries and Trout have made significant contributions to the marketing industry and continue to inspire marketers with their ideas and strategies. Notice: The displayed image is a symbolic representation of the book, The actual book co

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